Annamaija Saarela | CEO

Annamaija has been working on the music field for 20 years now. She is a real music lover and especially enjoys working for the development of Finnish creative music. She is a networking specialist and served the Europe Jazz Network as a board member and the president. Her special talent is to plan and run creative projects.



  • Executive Director, Tampere Region Festivals 2014
  • Owner, CEO, Annamaija Music Company 2011
  • Festival Director, Raahe Jazz on the Beach festival, 20092014
  • Project Manager, Finnish Musicians' Union 20092011
  • Executive Director, UMO Jazz Orchestra 2002–2008
  • Executive Director, Tampere Music Festivals (Jazz Happening, Biennale, Vocal Festival) 19992002

Confidential posts

  • Tampere Chamber of Commerce, Tourism Committee 2015
  • The Finnish Music Coundation (MES) secretary of the live music panel 2012
  • Europe Jazz Network, President 20102014
  • Europe Jazz Network, Board Member 20052008 and 20092014
  • The Finnish Performing Music Promotion Centre ESEK, Board Member 20052011
  • European Jazz Prize, Jury 20072011
  • Teosto Prize, Jury  2006, 2007
  • Jazz Emma, Jury 2007, 2008, 2009, 2011
  • Association of Finnish Symphony Orchestras, Board Member, 20052008
  • Finnish Jazz Federation, Board Member 20032007


  • Finnish Musicians’ Union Prize 2015
  • Shadow George by Finnish Broadcasting Company 2005 for meritorious work for supporting Finnish jazz
©2019 Annamaija Music Company